I'm Sasha, a proud Chinese-American creative based in New York. I love creating art that inspires and impacts — marketing material for your favorite brands, interactive social content highlighting women entrepreneurs, love letters (in photo and video form) to fashion and life's little moments, homemade gifts, you name it.

I currently lead social strategy and content creation at luxury skincare brand Sulwhasoo. With background spanning across fashion, beauty, tech, and entrepreneurial spaces, I specialize in translating brand values into personal, purposeful content across platforms. And at the heart of it, my work is always rooted in thoughtful storytelling. 

My friends know me as a live-music aficionado, an avid reader (they'll never let me forget that the email I made at 8-years-old was bookworm.sasha987), a phenomenal dinner party host, and the girl who always has her next adventure, whether it's a trip to the new local cafe or to Paris, planned.

Click around to browse my work, and feel free to contact me via email or my socials. Thanks for visiting!